5 Amazing Black-Owned Makeup Brands You Need To Know

19. November 2017
black-owned makeup brands

When I started to experience with makeup there was not much out there for girls with darker skin complexion. It was normal for me to wear the a foundation which did not match my skin tone but was nearest. Even nowadays it can get frustrated if you are in a makeup store and they only providing ashy and peachy foundations. However, there are some great black-owned makeup brands that cater foundations and other makeup items for deeper skin tones. They understand the undertones of dark skin and the need for more saturated pigments. Here are my picks for great black-owned makeup brands. 


The time has changed and now women with darker skin tones have a wider variety of concealers and foundations to choose from. In addition to this more and more black-owned beauty brands also cater high-pigment lipsticks, powder and eyeshadows. 


Iman Cosmetics has changed the game many years ago. After being forced to bring her own foundation to photo shoots, she knew that there was a struggle for dark skin women. Iman launched her brand in 1994 although she was told that black women won’t buy her makeup products. The cosmetics are designed for African American, Asian, Latina and multi-cultural women with skin tones in a myriad of shades. Iman Cosmetics provides skincare and cosmetics, including 16 foundation shades. The makeup is sold throughout the world, including the United States, Canada, UK, France, Africa, and the Caribbean. Iman herself is a goddess and her products are really great. 

Here are my favorites of IMAN Cosmetics

Black-owned Makeup brands


1. Second to None Stick Foundation

2. Perfect Eye Pencil Seduction

3. Sheer Finish Bronzing Powder – Sand

4. Perfect Eye Shadow Pencil Deception

5. Luxury Contour Trio

6. Matte Lipstick, Red, Vice


Melissa Butler is an epitome of a woman. Nothing could stop Melissa of fulfilling her dreams, even after the brutal rejection from ABC’s “Shark Tank”. Despite that, Melissa has built an empowering beauty brand that represents all women. As a former Wall Street stockbroker, Melissa Butler has founded The Lip Bar for women who are looking for edgy and chic lipstick shades. The ingredients include organic shea butter, organic avocado oil, coconut oil, and are 100 percent vegan and gluten-free and paraben-free. 

Black-owned Makeup brands

1. Lipstick Cosmo

2. Lipstick Purple Rain

3. Lipstick Night Owl

4. Lipstick Conceited


The beauty line was founded by Cashmere Nicole in 2011. Her website is full of pastel colors and smiling happy faces. During a challenging but successful fight with breast cancer, Cashmere became extremely health-conscious and research-driven about the products that she purchased and used. The Beauty Bakerie brand is a direct reflection of Cashmere’s perseverance and passion for great quality products that enhance the beauty in everyone, every day. Beauty Bakerie features products ranging from liquid lipsticks, setting powder, and illuminators to eyebrow gel, eyeshadows, and eyeliners.

Black-owned Makeup brands

1. Flour Setting Powder

2. Candied So Icy Illuminator

3. Bubble Gum Crisis Matte Lip Wip

4. Mon Cheri Lip Whip

5. I just cake a lot Makeup Bag

6. Cranberry Stiletto Lip Whip 


The black-owned makeup brand Juvia’s has become famous through Instagram. Founded by Chichi Eburu the beauty line provides you with rich, vibrant and high pigmented colors. Chichi was inspired by West Africa and her appreciation for different cultures. Juvia’s features affordable products ranging from colorful eyeshadows, makeup tools and beauty essentials.

Black-owned Makeup brands

1. Turquoise Blue Brush Set

2. Juvias Single Carlota

3. The Saharan Palette

4. The Saharan Blush Palette Volume II

5. Nubian 2 Eye Shadow Palette

6. 10 Single Eye Shadow Bundle



Rihanna is the founder of the makeup line FENTY BEAUTY. With 40 different foundation shades, categorized into Light, Medium, Tan & Dark Rihanna wanted to make sure that she covers all skin tones. Furthermore, besides long-wear foundations, there are primers, highlighters, concealer, blush sticks, lipsticks, eyeshadow, eyeliner, make-up sponges and brushes. You can purchase FENTY BEAUTY internationally at select Sephora stores throughout the U.S., Canada, Mexico, France, Spain, Denmark, Sweden, Thailand, Malaysia, Australia, Singapore and the Middle East (UAE, Bahrain, Qatar, Kuwait). If you live in the UK or Ireland, you can shop FENTY BEAUTY at Harvey Nichols or on

Click here to learn more about FENTY BEAUTY “First Impression Of FENTY BEAUTY By Rihanna“.

Black_Owned Makeup Brand_Fenty Beauty by Rihanna


1. Pro Filt’r Soft Matte Longwear Foundation Color 460 – £26.00
40 Shades

2. Precision Makeup Sponge 100  – £13.00

3. Invisimatte Blotting Powder – £24.00
1 Shade

4. Gloss Bomb Universal Lip Luminizer – £16.00
1 Shade

5. Match Stix Trio Color Deep 400 – £46.00
mit 2 Foundations + 1 Highlighter

6. Full Bodied Foundation Brush 110 – £26.00

7. Killawatt Freestyle Highlighter – Trophy Wife – £26.00
6 Shades, davon 4 Duo

8. Portable Highlighter Brush 140 – £19.00

9. Portable Contour & Concealer Brush 150 – £19.00


Have you tried one of these Black-owned Makeup Brands, yet? Leave your comments below.




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